Self-storage owners: bring your longest-staying tenants up to today's rates — schedule, amounts, and letters done for you
The tenants who have been with you longest are often the ones furthest behind what your facility charges today — they came in on old rates, and no increase ever caught them up. StreetRate finds that gap in your own numbers and hands you the finished program to close it: which tenants to raise, by how much, and when, with the letters written.
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The leak, in plain numbers
Inside Self Storage has documented the pattern: long-staying tenants sitting 20% or more below today's street rate with no increase on record, and promotions and blanket legacy discounts still running with no expiry.
The arithmetic owners feel at sale time: at a 7% cap rate, every $1,000 of annual revenue your facility doesn't collect is roughly $14,285 of value it doesn't have. If 100 tenants each sat $15 a month behind street, that's $18,000 a year — before the cap rate touches it.
You don't need new software to fix this. You need the program run: regularly, in writing, on schedule. That's the job StreetRate does.
How it works
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Send one report. Export the occupied-unit list from whatever system you run, or a spreadsheet, and email it. Unit numbers, sizes, current rates, move-in dates, and your street rate for each unit size. We never need tenant names.
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We do the analysis. In-place rates against street rates, tenant by tenant. Promotions and legacy discounts audited. Your published street rates checked against 3–5 facilities competing with you.
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You get the finished program. A staged increase schedule (which units, how much, which month), the tenant letters written and ready, and a 90-day calendar. You approve it and apply it in your own system. Nothing changes without your say.